Member Spotlights
Meet Rachelle McCoy 🎆
Rachelle McCoy is creative market strategist and manager based in Indiana who helps lead small businesses and micro influencers to success, mainly powerhouse womxn. She is the creative director of Cultivée, a creative studio she founded as part of her vision to bring forth other peoples’ visions into reality.
Rachelle is known for her gentle soul with a warm heart, dedicating her time to providing the best care for her clients and team members in her work. With her on your side, your digital space will take off and gain traction in the right way!
See Rachel’s expertise firsthand and learn how she could commit to expanding the horizons of your business while being your biggest cheerleaders.
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Video Transcript
Introduction 👋
My name is Rachelle McCoy and my pronouns are she/her. I guess my expertise is in marketing and PR and I have been working professionally in this industry for about three years. I realized that I wanted to become a Creative when I knew that I couldn't draw anything in the world and I still wanted to use my creative sense just in a different aspect.
Creativity in Many Forms ٩(｡•́‿•̀｡)۶
And thankfully my dad kind of introduced me to this marketing world where I can still influence people but in the right way to purchase but also to be inspired by other people in their businesses. I started with my dad's business who was in welding and since it's just a niche industry, I wasn't a really big fan of it. So I started to do little apprenticeships with other people in the marketing world, whether that's with mentors, or just taking unpaid internships.
And then I startd to learn more about what the logistics of marketing was, and then moved on from there. The reason why I first pivoted from just focusing on people and local areas, to more of a global aspect, was just because I was able or, COVID kind of happened. I realized that there's much more opportunities than just the local area and one of the lessons that I've learned in this creative world is that not everyone's “no” is supposed to affect you as much as it did, affects me. At the end of the day, like their “no” is a “yes” from somebody else.
InCreative Journey 🚶
One of the things that I got help from the inCreative Co. creative members is pricing. I always underpriced myself because I didn't think that the prices I was providing or wanted to provide was what how much value I was providing other people. When I was working with one of my close business friends and I was doing templates, social media templates for her. I told her my price, and she was like, “that's too low, you need to up your price”. So what I did was I went to the inCreative Co. members and just asked them, hey, “what do you price yourself at? And what's the reason for that?”
And the members that I reached out to were very, very helpful and very honest and blunt with me, and those are things like I just needed to hear. So I'm at the point where I'm pricing yourself at where I belong. I think once I feel more comfortable upprice my prices, then I think I'm gonna go back and say, “Hey, guys, what do you think about this now?” because it's just such a very open community.
Credits: Kassandra Jones
Collaborating on this series with "The Co" has given me new found inspiration and confidence by allowing me to have the creative freedom to tell the stories of so many wonderfully talented individuals. It has been an honor to work with them!
Alejandra Velez
Irene Fernández
Isa Crosta
Michele Berdinis
Audrey Tappan
Danni Friedman
Danielle Wallis
Kassandra Jones
Yelle Belle
Eve Kat
Drea DeMarchi
Arielle Cohen
Ozi Hidalgo
Yelle Belle
Katriana Zommers
Laurel A. Carpenter
Shay Charles
Danielle Hughes
Audrey Tappan
Elaine Gazzard
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Mackenzie Barth
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Listen to our Co-Lead Latoya Ramos chat with Gillian Rappaport, Evan Landau, and Mackenzie Beth about their experiences with sustainability.
Rachelle McCoy
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Katherine Myles
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Laurel Carpenter
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Hilary Campbell
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Arielle Cohen
Audrey Tappan
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Rachel Ott
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Elijah Crafter
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Latoya Ramos
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Listen to our Co-Lead Latoya Ramos chat with Gillian Rappaport, Evan Landau, and Mackenzie Beth about his experiences with sustainability.
Together we create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Evan Landau
Sustainability from Childhood is an InCreative.Co's series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world.
Listen to environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power.
Together we create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Danielle Hughes
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
See More From the Series!
Alejandra Velez
Irene Fernández
Isa Crosta
Michele Berdinis
Audrey Tappan
Danni Friedman
Danielle Wallis
Kassandra Jones
Yelle Belle
Eve Kat
Drea DeMarchi
Arielle Cohen
Ozi Hidalgo
Yelle Belle
Katriana Zommers
Laurel A. Carpenter
Shay Charles
Danielle Hughes
Audrey Tappan
Elaine Gazzard
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Mackenzie Barth
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Listen to our Co-Lead Latoya Ramos chat with Gillian Rappaport, Evan Landau, and Mackenzie Beth about their experiences with sustainability.
Rachelle McCoy
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Katherine Myles
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Laurel Carpenter
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Hilary Campbell
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Arielle Cohen
Audrey Tappan
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Rachel Ott
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Elijah Crafter
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Latoya Ramos
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Listen to our Co-Lead Latoya Ramos chat with Gillian Rappaport, Evan Landau, and Mackenzie Beth about his experiences with sustainability.
Together we create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Evan Landau
Sustainability from Childhood is an InCreative.Co's series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world.
Listen to environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power.
Together we create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Danielle Hughes
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.