Power Outfit Series
Meet our Creative Collective members, Shay Charles shot in his POWER OUTFIT by Audrey Tappan
📸Audrey creates photography and art in Brooklyn, New York and is best known for her color palettes and wild ideas but you can rest assured that your brand vision won’t get lost in the kaleidoscope.
Shay Charles (He/Him)
🖥️Shay is an award-winning brand designer and strategist, with a background in Architecture, Industrial design and Fashion. He is a very driven branding expert, who thrives at the confluence of business, brand and design. He is known for his design-thinking based brand strategy process, modernist aesthetic and quantitative approach to judging design output in the form of return on investment.
His forays into branding started in the early 2000s, when he worked on graphic design projects for his former employer, an architecture firm. This is where he discovered his passion for designing logos and identities. He has since then been trained as an Industrial designer, and worked as a Footwear designer in New York City.
Meet Shay Charles
“I am an award-winning graphic designer and brand strategist who is passionate about using his expertise to grow startups in the fashion, lifestyle and luxury industries.” - Shay Charles
Shay’s power outfit inspiration.
“My power outfit is both military and high street fashion inspired. I see myself as a pioneer in the concrete jungle called New York City.” - Shay Charles
How Shay feels in his power outfit.
“It makes me feel very confident and capable in what I do. I feel like I am in my element.” - Shay Charles
Shay’s advice for anyone who is searching for their power outfit.
“Figure out what makes you unique and confident. Once you have that figured out, you can then pick your items of clothing with that in mind.” - Shay Charles
Alejandra Velez
Irene Fernández
Isa Crosta
Michele Berdinis
Audrey Tappan
Danni Friedman
Danielle Wallis
Kassandra Jones
Yelle Belle
Eve Kat
Drea DeMarchi
Arielle Cohen
Ozi Hidalgo
Yelle Belle
Katriana Zommers
Laurel A. Carpenter
Shay Charles
Danielle Hughes
Audrey Tappan
Elaine Gazzard
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Mackenzie Barth
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Listen to our Co-Lead Latoya Ramos chat with Gillian Rappaport, Evan Landau, and Mackenzie Beth about their experiences with sustainability.
Rachelle McCoy
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Katherine Myles
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Laurel Carpenter
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Hilary Campbell
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Arielle Cohen
Audrey Tappan
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Rachel Ott
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Elijah Crafter
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Latoya Ramos
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Listen to our Co-Lead Latoya Ramos chat with Gillian Rappaport, Evan Landau, and Mackenzie Beth about his experiences with sustainability.
Together we create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Evan Landau
Sustainability from Childhood is an InCreative.Co's series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world.
Listen to environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power.
Together we create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Danielle Hughes
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
See More From the Series!
Alejandra Velez
Irene Fernández
Isa Crosta
Michele Berdinis
Audrey Tappan
Danni Friedman
Danielle Wallis
Kassandra Jones
Yelle Belle
Eve Kat
Drea DeMarchi
Arielle Cohen
Ozi Hidalgo
Yelle Belle
Katriana Zommers
Laurel A. Carpenter
Shay Charles
Danielle Hughes
Audrey Tappan
Elaine Gazzard
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Mackenzie Barth
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Listen to our Co-Lead Latoya Ramos chat with Gillian Rappaport, Evan Landau, and Mackenzie Beth about their experiences with sustainability.
Rachelle McCoy
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Katherine Myles
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Laurel Carpenter
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Hilary Campbell
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Arielle Cohen
Audrey Tappan
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Rachel Ott
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Elijah Crafter
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Latoya Ramos
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Listen to our Co-Lead Latoya Ramos chat with Gillian Rappaport, Evan Landau, and Mackenzie Beth about his experiences with sustainability.
Together we create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Evan Landau
Sustainability from Childhood is an InCreative.Co's series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world.
Listen to environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power.
Together we create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Danielle Hughes
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.