About Me
¡Hola! I'm a color-obsessed Brooklyn-based and Puerto Rico-made multidisciplinary creative professional skilled in Art Direction, Integrated Design, Branding, Experiential Design, and Illustration. I'm a fully integrated powerhouse, thriving in environments where no day or project is the same. You could also say I’m a Diva because (in Beyoncé’s words) Na, na, na, diva is a female version of a hustler! I've built my career over the last 12+ years working in-house as a 360 Brand Marketing Designer and Art Director for a diverse portfolio of NYC-based brands. The city has taught me how to hustle and my cultural background has nourished the personality & vibrancy of my work. I’m here to help clients either visually define who they are, create and deliver art for 360 campaigns and events, or push their brand to the next level.
Any Personal Projects?
Poesía Boricua: A graphic celebration of my culture powered by reggaeton and Puerto Rican slang. It was born from the desire to celebrate my roots and love for everything latine. Check it out at poesiaboricua.com! Let’s Be EXTRA: A styling and curation venture created to share my deep love for colorful and bold style with those that may want to add a bit of EXTRA to their daily looks with confidence and ease. This is very much a WIP at the moment, but feel free to follow it @letsbeextra_nyc for style inspiration and updates.
Creatives I Want to Work With
Lately I've found myself in a place where I've been doing it all for my projects... photography, video, styling, and copywriting. I'd love to be able to collaborate with others who have nurtured those skills to the max, rather than being a one-gal show. Aside from the fact that bringing a fresh perspective to projects is refreshing and exciting. Also, creatives who are down to just have fun and explore together!
My Dream Client
Theatrical organizations, shows, and performers would be wonderful to work with. Dance was my first love, so I appreciate the opportunities that allow me to revisit that world. But honestly, any brand or individual who is as interested in bold and colorful design and style!
One Line of Advice
Walk your walk and do you, it’s the only way you’ll truly shine.
Favorite Quote
"Mom, I am a Rich Man." -Cher
Favorite Song
This always changes for me! "About Damn Time" by Lizzo and "Tití Me Preguntó" by Bad Bunny are my top two on Spotify, so let's go with that those :)
What "Creative" Means to Me
Being playful and solving problems in ways that feel true to myself.
My Favorite Organizations
How do you take care of yourself to stay in the creative flow?
Who are your current / previous clients?
Fab.com, NYCgo, Everlast, Liquidnet, Macy's, The Children's Place, The Hip Hop Nutcracker, New York Theater Workshop, LittleMissMatched, and CBSi are some examples.
Where are you from? Where do you want to go?
