Hard Lessons
"The hardest decision... Ending a profitable contract?"
Business people spend a lot of time finding and nurturing opportunities.
Choosing to cut a paying client loose goes against the grain.
When Arielle J. Cohen, founder of Bodega Bunnies and core leader of In Creative Company, wanted to share this Hard Lesson with me. I was beyond excited.
Arielle shares a story about helping her client save their time and money and making an extremely hard decision.
Shows great leadership and integrity.
The Hard Lessons series is created and hosted by Michael "The Bookkeeper" Oberther. Michael loves what he does! From the moment that he meets someone through networking, he gets the privilege to learn about them, their lives, and their businesses. He then gets to address how he can best assist them. Whether it’s connecting them with someone in his extensive network that can help them achieve their business goals or sending them to his company, Supporting Strategies, he can then take care of their bookkeeping needs. He is rewarded by knowing he is a part of their process and success!
Video Transcript
Michael Oberther: I'm here with Arielle Cohen of Bodega Bunnies. Arielle, what is the hardest lesson you've learned in business?
Arielle: Not everyone will agree with your decision. But at the end of the day only you know what's best for your business. I had this come up one time when I was actually contracted for a couple months by a client to come in for experiential marketing strategy and support halfway into the contract. It became very obvious they didn't have the budget, they didn't have some of the other logistics necessary to actually execute and I decided to approach them to end the contract early. While they didn't understand it. At first, I knew they were their best interest at the end of the day. It just wasn't worth my time or their money to get them what they were ultimately trying to achieve. You have to know what's best for you and for your client more than they do very well.
Michael Oberther: That is an awesome hard lesson. Thank you for sharing. If you have a hard lesson, share your hard lesson in the comments below. Thanks for watching.
Alejandra Velez
Irene Fernández
Isa Crosta
Michele Berdinis
Audrey Tappan
Danni Friedman
Danielle Wallis
Kassandra Jones
Yelle Belle
Eve Kat
Drea DeMarchi
Arielle Cohen
Ozi Hidalgo
Yelle Belle
Katriana Zommers
Laurel A. Carpenter
Shay Charles
Danielle Hughes
Audrey Tappan
Elaine Gazzard
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Mackenzie Barth
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Listen to our Co-Lead Latoya Ramos chat with Gillian Rappaport, Evan Landau, and Mackenzie Beth about their experiences with sustainability.
Rachelle McCoy
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Katherine Myles
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Laurel Carpenter
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Hilary Campbell
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Arielle Cohen
Audrey Tappan
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Rachel Ott
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Elijah Crafter
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Latoya Ramos
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Listen to our Co-Lead Latoya Ramos chat with Gillian Rappaport, Evan Landau, and Mackenzie Beth about his experiences with sustainability.
Together we create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Evan Landau
Sustainability from Childhood is an InCreative.Co's series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world.
Listen to environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power.
Together we create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Danielle Hughes
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
See More From the Series!
Alejandra Velez
Irene Fernández
Isa Crosta
Michele Berdinis
Audrey Tappan
Danni Friedman
Danielle Wallis
Kassandra Jones
Yelle Belle
Eve Kat
Drea DeMarchi
Arielle Cohen
Ozi Hidalgo
Yelle Belle
Katriana Zommers
Laurel A. Carpenter
Shay Charles
Danielle Hughes
Audrey Tappan
Elaine Gazzard
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Mackenzie Barth
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Listen to our Co-Lead Latoya Ramos chat with Gillian Rappaport, Evan Landau, and Mackenzie Beth about their experiences with sustainability.
Rachelle McCoy
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Katherine Myles
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Laurel Carpenter
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Hilary Campbell
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Arielle Cohen
Audrey Tappan
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Rachel Ott
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Elijah Crafter
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.
Latoya Ramos
Sustainability from Childhood is InCreativeCo's new series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world, environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power and together create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Listen to our Co-Lead Latoya Ramos chat with Gillian Rappaport, Evan Landau, and Mackenzie Beth about his experiences with sustainability.
Together we create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Evan Landau
Sustainability from Childhood is an InCreative.Co's series aimed at exploring the relationship between our connection to nature as children and our dedication to our natural world.
Listen to environmental strategists, mechanical engineers, herbalists and foragers speak their truth to power.
Together we create a collection of imaginative and practical proposals for the action that we need in this moment of climate catastrophe.
Danielle Hughes
Member spotlights are our way of giving our members a chance to share their expertise with the world.
This member spotlight features Danielle Hughes! She is the Chief Personality Officer of More Than Words Marketing and helps individuals and organizations develop their Genuine Personality Brand. Listen to Danielle speak about her experiences with Personality Branding and how you can find your own.