Purple Waves is a neighborhood cafe and wine bar. It also features a play oasis called Little Waves for your little ones. The establishment is built on circularity principles. They look forward to welcoming and serving their community and neighbors in NYC.
The Co-work was led by Drea DeMarchi (Project Manager, Brand Strategy • NYC), Naomi Chan (Web Developer • Seattle), Anna Schum-Houck (Graphic Design • NY)
Starting a new business like Purple Waves comes with a variety of challenges.
1. Brand Strategy: Developing a brand strategy involves defining what the brand stands for, its core values, and how it will be perceived in the market. For Purple Waves, the challenge could be in identifying their unique selling proposition in a competitive market and ensuring that their brand strategy aligns with their business goals.
2. Brand Identity: Creating a brand identity involves designing visual elements that represent the brand, such as logos, color schemes, and typography. The challenge for Purple Waves was choosing colors and designs that not only stand out but also resonate with their target audience.
3. Copywriting: The challenge for Purple Waves was crafting messages that effectively communicate their brand values and appeal to their target audience.
4. Website Design: Designing a website involves creating an attractive and user-friendly interface. The challenge for Purple Waves was in incorporating elements like SVG waves into their design to create a unique and visually appealing website.
5. Website Development: The challenge for Purple Waves was ensuring that their website is not only visually appealing but also functional, easy to navigate, and responsive across different devices.
6. Social Media: The challenge for Purple Waves was building a strong social media presence and engaging with their audience in a meaningful way.
We provided dynamic solutions that solved each challenge Purple Waves presented.
1. Brand Strategy: Defined their brand’s mission, vision, and values, and develop a strategy to communicate these effectively to their target audience.
2. Brand Identity: Created a unique and memorable brand identity for Purple Waves, including a logo, color scheme, and typography that aligns with the brand’s personality and appeals to their target audience.
3. Copywriting: Crafted compelling and persuasive content for Purple Waves’ marketing materials, website, and social media platforms.
4. Website Design & Development: Designed and developed a user-friendly website for Purple Waves that not only looks great but also functions well on various devices.
5. Social Media: Helped Purple Waves establish a strong presence on social media platforms, create engaging content.
Purple Waves has received increased brand awareness, a growing customer base, and positive customer feedback. Community engagement and the number of sign-ups for their mailing list increases daily with their thorough digital presence.
